Blend Collective created a successful Instagram account @eestifotograafid centered on sharing the photography content with the audience interested in audiovisual works. Within 2 months the account engagement increased by 854%. Let’s see what the numbers and data has to tell us.
Visit @eestifotograafid page here:
Overview
Result Date Posted: 1 May 2024 - 26 June 2024
Key results
In 2 months the account engagement increased by 854%.
+ 2 665 %
Increased content interactions
+ 854 %
Accounts engaged
4 900 +
Reach generated within 2 months with 0 budget
Main goals
Brand awareness
To gain more traffic to the page
Build strong community
Analytics:
Process: how we did it?
1. Define Your Niche and Audience
Identify Your Niche: Focus on a specific area of interest. This helps attract a dedicated audience.
Understand Your Audience: Research demographics, preferences, and behaviors of your target audience.
2. Optimize Your Profile
Username and Bio: Make it clear who you are and what your account is about. Use keywords relevant to your niche.
Profile Picture: Use a high-quality, recognizable image, like a logo or a professional headshot.
Contact Information: Make it easy for followers to reach you by including an email or other contact method.
3. Content Strategy
Consistent Posting: Develop a posting schedule and stick to it. Consistency helps retain followers.
High-Quality Content: Ensure your photos, videos, and stories are visually appealing and professional.
Variety of Content: Mix up your content types (photos, videos, Reels, Stories, IGTV) to keep your feed interesting.
User-Generated Content: Encourage followers to share their content related to your brand and feature them on your profile.
4. Engage with Your Audience
Respond to Comments: Reply to comments on your posts to foster a sense of community.
Engage with Other Accounts: Like, comment, and share content from other accounts in your niche.
Use Instagram Stories: Use polls, questions, and quizzes to interact with your audience in real-time.
Host Giveaways and Contests: Encourage participation and attract new followers through interactive campaigns.
5. Utilize Hashtags and Geotags
Relevant Hashtags: Use a mix of popular and niche-specific hashtags to increase your content's visibility.
Branded Hashtags: Create a unique hashtag for your brand to encourage followers to tag their posts.
Geotags: Use location tags to reach local audiences and increase discoverability.
6. Collaborate with Others
Influencers and Brands: Partner with influencers and other brands in your niche for shoutouts and collaborations.
Guest Posts and Takeovers: Allow others to take over your account or do guest posts to bring fresh content and new followers.
7. Analyze and Adjust
Use Instagram Insights: Regularly check your analytics to see what type of content performs best.
Track Growth: Monitor follower growth, engagement rates, and other key metrics.
Adjust Strategy: Based on your insights, tweak your content and engagement strategies to better meet your audience’s preferences.
8. Promote Your Instagram on Other Platforms
Cross-Promote: Share your Instagram content on other social media platforms.
Website and Email: Promote your Instagram account on your website, email newsletters, and other marketing materials.
Tools and Resources
Content Creation Tools: Use tools like Canva, Photoshop, and Lightroom for high-quality visuals.
Scheduling Tools: Tools like Buffer, Later, and Hootsuite help plan and schedule your posts.
Analytics Tools: Apart from Instagram Insights, tools like Iconosquare and Sprout Social can provide deeper analytics.
Continuous Learning
Stay Updated: Keep up with Instagram’s updates and new features.
Learn from Others: Follow successful accounts in your niche and observe what strategies they use.
By following these strategies and being patient, you'll be able to grow your Instagram account and build a strong, engaged community.
Willing to achieve similar results?
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