Case Study 8: Driving Awareness for Europe’s Telecom Leaders: 1,500+ on-site and online participants and 105K+ engagement across platforms (2025)
- Katarina Oja
- Apr 16
- 2 min read
From 30 January to 1 April 2025, Blend Collective ran the full communications campaign for the 13th BEREC Stakeholder Forum - an annual event bringing together European regulators, policymakers, and telecom leaders to discuss the future of connectivity and digital markets.
We developed and executed a 360° campaign across LinkedIn, X, YouTube, Google Display Ads, and direct outreach, helping generate strong visibility, high engagement, and over 1,500 combined on-site and online participants.
Let’s take a look at the results and how we got there.
Key results
Timeframe: 30 Jan - 1 April
1500+
On-site and online participants
197K+
Social media views
99K+
Clicks from YouTube and Google Ads
15.39%
Clicks from YouTube and Google Ads
Main goals
Raise awareness of BEREC’s role and activities
Drive participation at the event (in-person and livestream)
Engage key stakeholders through organic and paid promotion
Maintain strong post-event visibility and engagement
Our Work
Our team was responsible for the full communications strategy and delivery, including:
Visual identity and event branding
Strategic campaign planning and execution
Execution of the pre-event awareness and registration campaign
Organic and paid promotion across LinkedIn, X, YouTube and Google
Day-of communications to support livestream visibility
Creation of all the on-site visuals (digital and material)
Filming on-site and producing post-event materials
Process: how we did it?
1. Strategic planning
We developed a full communications plan covering all stages: pre-event, live event, and post-event promotion. Each phase had its own objectives, content strategy, and target audiences.
2. Visual identity
We created the full visual identity for the 13th edition of the Stakeholder Forum - adaptable for carousels, animations, ads, and videos.
3. LinkedIn content strategy
We published 38 LinkedIn posts, including:
22 event promotion posts
12 Working Group videos
4 posts related to Article 123
Content formats included carousels, static visuals, and videos - with carousels performing particularly well. The overall engagement rate of 15.39% significantly exceeded industry standards.
4. Paid media
The paid campaign (LinkedIn, YouTube, and Google Display Ads) boosted awareness and website visits. Ads gained:
600,000+ views via Google Display, shown on high-quality news platforms
152,000+ views via LinkedIn Ads
99,000+ clicks from YouTube and Google Ads combined
5. Live coverage
We coordinated real-time photography and social posting during the event, sharing updates about the opening remarks, keynotes, and panels in sync with the livestream.
6. Post-event content
We produced follow-up content and highlights, helping extend the impact of the event beyond the day itself.
7. Campaign report
We produced a campaign report which included all the key data, details on engagement across platforms and key learnings and takeaways for the next editions.
Willing to achieve similar results?
