Blend Agency planned and executed ISB OÜ's first digital campaign, which aimed to increase the visibility of the brand and thus reach the end consumer. The campaign was carried out via Google Ads search campaign and Meta Ads. The campaign lasted 8 weeks. Let the numbers speak for themselves :)
Key results (Meta Ads)
In the first 2 days the campaign generated over 130% increase for the website visits
200K +
Total Meta ad impression
20K +
Facebook profile visits
3x
Website visit traffic during the campaign period (from FB)
Main goals
Brand awareness for the company
To gain more traffic to their website
To generate revenue
Challenges
New customer segment needed market testing
Website user journey to order their product was poor (wasn't in our reach)
Low budget
Analytics:
Process: how we did it?
1. Define Your Objectives
Set Clear Goals: Determine what you want to achieve with your ad campaign. Meta offers several objectives to choose from, such as brand awareness, lead generation, conversions, and more. Your choice should align with your broader marketing goals.
2. Understand Your Audience
Identify Your Target Audience: Use demographic data, interests, behaviors, and more to define who your ads will target. Understanding your audience is crucial for crafting messages that resonate.
Use Audience Insights: Meta’s Audience Insights tool can help you delve deeper into potential audiences, helping you refine your targeting strategy.
3. Create Compelling Content
Design Engaging Ads: Whether you’re using images, videos, or carousels, your content needs to capture attention quickly. Ensure it’s relevant to your target audience and aligned with your campaign objectives.
Craft a Strong Call-to-Action (CTA): Your CTA should be clear, compelling, and relevant to the stage of the customer journey your audience is in.
4. Choose the Right Ad Formats and Placements
Select Ad Formats: Meta offers various ad formats such as Stories, Feed ads, Instant Articles, and more. Choose formats that best suit your content and objectives.
Determine Ad Placements: You can let Meta automatically place your ads where they're likely to perform best or manually select placements across its platforms.
5. Set Your Budget and Schedule
Decide on a Budget: Determine a daily or lifetime budget for your campaign. Start small to test what works best, then adjust based on performance.
Schedule Your Ads: Decide when you want your ads to run. Scheduling can be continuous or within a set start and end date, depending on your campaign goals.
6. Optimize for Performance
Use A/B Testing: Test different versions of your ads (images, copy, CTA) to see which performs best. Meta’s A/B testing tool can automate this process for you.
Adjust Targeting and Bidding: Use the insights from ongoing campaigns to refine your targeting and adjust your bidding strategy for better ROI.
7. Analyze and Iterate
Monitor Your Campaigns: Use Meta’s Ad Manager to track performance metrics such as reach, impressions, click-through rates, and conversions.
Learn and Adapt: Analyze what’s working and what isn’t. Use these insights to make informed adjustments to your ongoing or future campaigns.
8. Ensure Compliance
Adhere to Policies: Ensure your ads comply with Meta’s advertising policies and guidelines to avoid disapprovals or account issues.
9. Engage with Your Audience
Respond to Interactions: Engage with users who comment on or inquire about your ads. This can help improve ad performance and build customer relationships.
10. Leverage Retargeting
Use Custom Audiences: Implement retargeting strategies to reach people who have previously interacted with your brand but haven’t converted yet.
Creating a successful Meta ad campaign is a continuous process of learning, testing, and optimizing. By following these steps and staying adaptable to changes in platform algorithms and consumer behavior, you can maximize the effectiveness of your advertising efforts on Meta’s platforms.
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