Blend Agency manages hiring1000 (now official.work.memes) Tiktok account and takes care of their Tiktok page strategy (the main component) content planning, visuals and content creation. Let the numbers speak for themselves :)
Key results
With a secret recipe we have managed to generate staggering numbers within couple of months
0$
Paid ad spend
6,9k +
Organic followers
1,3M +
Total likes
25,8M +
Total views
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Main goals
Long-term strategy to build a strong community and follower base
To gain more traffic to TikTok page
Indirectly generate revenue
Challenges
Low budget
Difficult to grab attention in the over saturated TikTok landscape
Complicated to go viral with 0 budget
Analytics (last 28 days):
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Analytics (last 7 days):
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Process: how we did it?
1. Define Your Target Audience and Goals
Identify Your Audience: Understand who you're trying to reach. Are they fresh graduates, experienced professionals looking for a change, or companies needing recruitment services?
Set Clear Goals: Decide on your objectives, whether it's brand awareness, website traffic, or specific engagement metrics on TikTok.
2. Create a Pseudonymous Brand Persona
Develop a Relatable Persona: Create a character or mascot that embodies your agency's values and appeals to your target audience. This could be an animated character, a fictional spokesperson, or an abstract concept that can consistently be represented in your content.
Why Pseudonymity? People tend to engage more with content from personalities or relatable characters than from corporate entities. It adds a human touch to your communication.
3. Content Creation and Posting Strategy
Focus on Entertainment and Value: Generate content that entertains, informs, or solves a problem for your audience. Think about job-hunting tips, career advice, workplace humor, and success stories packaged in a fun, meme-inspired format.
Leverage Trends and Challenges: Jump on relevant TikTok trends and challenges, adapting them to your niche. This can significantly increase your visibility due to the algorithm's preference for trending content.
Create a Content Calendar: Plan your content in advance but remain flexible to adapt to new trends. Consistency is key, so decide on a posting schedule that you can realistically maintain.
4. Engage with Your Audience
Interact Actively: Respond to comments, participate in duets, and maybe even feature user-generated content. Engagement boosts your algorithmic visibility and helps build a community around your brand.
Feedback Loop: Use audience feedback to refine your content strategy continuously. Pay attention to the types of content that generate the most engagement and adjust accordingly.
5. Optimize and Analyze Your Content
Use Hashtags Wisely: Incorporate relevant hashtags to improve discoverability. Use a mix of broad, trending hashtags and niche-specific ones.
Analyze Performance: Regularly review your analytics to understand what's working. Look at the videos that performed well to identify patterns you can replicate.
6. Collaborate and Expand
Collaborate with Other Creators: Even with a $0 budget, you can partner with other creators for mutual promotion, especially those in related niches such as education, career coaching, or even entertainment pages with a focus on work-life.
Cross-Promote: Share your TikTok content on other social media platforms to drive more traffic to your TikTok page.
7. Stay Adaptable and Patient
Adapt to Changes: The digital landscape and platform algorithms evolve rapidly. Stay informed about TikTok trends and platform updates to keep your content strategy effective.
Patience is Key: Building a successful TikTok account takes time. Focus on creating quality content and engaging with your community consistently, and growth will follow.
Remember, the essence of this strategy lies in creating a unique blend of entertainment and valuable content that resonates with your target audience. Pseudonymity can serve as a powerful tool to humanize your brand and make it stand out in a crowded digital space.
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